Someone once said, “The manner of giving is worth more than the gift” – who doesn’t love receiving and opening a beautiful package? At Wear the Cape, we’ve set up a wrapping “warehouse” (a.k.a. my garage, for now). But this garage is a gallery, adorned with our kids’ framed and hung artwork to warm up the space (they love to proudly share their masterpieces, and the experts say it builds self-esteem – so, hey…why not?).
We aim for it to be an event when our valued Wear the Cape supporters receive and open each item that they buy. This special experience helps convey the importance of the message.
When you choose to show your support by making a purchase on our site, we mail you a present, beautifully-wrapped in vintage-style recycled paper, stamped with our Wear the Cape logos and finished with a big red bow. Why vintage? It symbolizes the time-honored values associated with kindness and good character.
And every item comes with a “Hero Tag” that highlights what Wear the Cape is all about. It even presents potential scenarios to discuss with kids and to ask, “Which choices should be made?” You know….kind of like Cracker Jacks surprises, minus all of the calories and sugar. 🙂
Many of you have shared how much you appreciate that this little but chock-full-of-information Hero Tag facilitates a super important (fun!) dialogue that otherwise might not happen due to the daily sprint we call our lives. As we generate more revenue from the profit arm of our company, we will use the proceeds to reinvest in the design and production of new Hero Tags with more character-defining moments that speak to the issues that matter to you most. We are also working hard to create other products that you’re suggesting and requesting that will help spread the kindness and character movement.
Stay tuned – more exciting choices are on the way! We’re confident that we’ll soon be able to dig out from under all the excitement and momentum that’s causing our first batch of products to fly off the shelves. And that means you’ll have more opportunities to present the precious kiddos in your life with a ready-to-give present that gives back in more ways than one.
Once again, thank you for the AWESOME level of support. We can’t do it without you.
