A charitable & foundational partnerships to ensure that portions of proceeds and/or profits are channeled to organizations dedicated to building better lives for underprivileged kids.
From left to right: Ron Litz, Emily Pollard, Katherine Szczubelek, Lauren Mead, and Stephanie Taeschler
When it comes to tackling a giant challenge—say, showing kids across the country that it’s cool to be kind and that good character brings benefits in droves—words of support are HUGE. They’re the fuel to your engine, what you reach for when you need a hand to get back up. But even bigger than words are actions of assistance.
I am so incredibly grateful for the several amazing teachers from Park Middle School in Scotch Plains who have rolled up their sleeves. This awesome crew of five includes some of the key people who helped me launch Wear the Cape and the kidkind foundation almost a year ago and who are still hanging in there with me today!
In addition to their passion and volunteerism, the insight they’ve delivered about very real issues that our children face in schools today has been priceless to me and Wear the Cape’s mission.
I’ve found proof in the pudding. Thank you, my friends.
Boo! Can you believe it’s already the first day of October?! While visions of pumpkin carving, changing leaves and football games may be dancing in your head, October 1st ushers in something else that should fill your heart: National Bullying Awareness Month.
In celebration, Wear the Cape is today rolling out our BETTER THAN THAT™ wide-band bracelets – made in the USA and offered now at a discount! We heard from our focus groups that the thicker rubber bracelet is the hip thing these days, so we took action on the feedback! And if you haven’t already, check out our blog post that explains the tagline – its roots reach from pop culture to the playground. In short, BETTER THAN THAT means do what’s right, not what’s easy. Because we want every one of you to buy bracelets for yourselves and your loved ones as a reminder to know your worth and act accordingly, we’re knocking $1 off every bracelet for the duration of National Bullying Awareness Month. Starting today, you can buy bracelets to show your commitment to being BETTER THAN THAT for only $4.95 through October 31st (regular price is $5.95). As a reminder, 10% of profits are sent directly to the kidkind foundation, with the remainder going toward developing educational materials and furthering the mission.
According to Wikipedia, anti-bullying month began as a “response to the need to raise awareness of ‘bullying, as it was historically viewed ‘a childhood rite of passage’ and believed that bullying ‘made kids tougher’, when the reality is that bullying has devastating effects such as school avoidance, loss of self-esteem, increased anxiety, and depression.” Sadly, as we know all too well, bullying, in some extreme cases, has and can even lead to suicide.
With an honorable mission that deserves a whole lot more than a pat on the back, various organizations aimed to provide “resources to respond to bullying behavior and to begin the shift of societal acceptance of bullying to social change of addressing the issue through education and support.”
Designating National Bullying Awareness Month is a huge step that we hope makes people stop and listen – but Wear the Cape has a slightly different approach than anti-bullying organizations across the map.
Instead of focusing on responding to bullying behavior, Wear the Cape helps shape kids to be kind from the start. Through our Hero Tags, we create opportunities to discuss decisions that should be made when confronted with various situations – whether being a friend to a special needs classmate or returning dropped lunch money – to build good character. The path to prevention is teaching kids from an early age that it’s more rewarding to be a hero than a bully.
So in addition to raising awareness around a problem, we invite you to help us reverse the trend. This October, please join us and show your support for restoring the power of kindness and character with the purchase of BETTER THAN THAT bracelets. We don’t have to wait till Halloween to be a hero – every day’s a good day to Wear the Cape.
